South Korea Smartphones Move down Price-Tiers after New Subsidy Regulations

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Report Summary:

The Mobile Device Distribution Improvement Act (MDDIA), a new handset-subsidy law, which began in South Korea on October 1st, 2014, is shaking up one of the world’s top-10 most-valuable handset markets. As a result of tougher regulations, consumers are buying fewer premium devices in 2015. Why is this? How is the South Korean market being affected by price-tier? How are consumers reacting? How will vendors, such as Apple, Samsung, LG or TCL-Alcatel, be impacted in 2016?
Table of Contents

1. Introduction
2. Analysis
3. Charts
4. Data
5. Conclusions & Recommendations
6. Contacts

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