Smartphone sales globally are down 17% in Q1, 2020 while operators are seeing revenue contraction of 2.6% forecast annually. Germany market smartphone sales fell below 6m units compared to a baseline 7m in a typical Q1 as the retail market essentially was closed for a large part of the quarter.
Strategy Analytics in this research with 1259 Germans sought to:
•Understand German user expectation on return to normalcy.
•Capture expectations for their next Smartphone Purchase timing.
•Analyze the impact of COVID-19 on expected smartphone spending.
•Measure Brand Preference for next mobile phone purchase.
Germany Smartphone Supply Side Snapshot 3
Germany Research Details 4
When Will it Return to Normal? 6
Impact Smartphone Purchase – Timing 7
Impact Smartphone Purchase – Brand & Tiers 8
Impact Purchase Timeline & Expected Spend 10
Germany Brand Preference Next Smartphone 12
Implications 14
How Can We Help You 15