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Author: Rajeev Nair
Publication Date: 7月 11 2016
Pages: 4
Report Type: Insight, Word

 国家手机市场份额



Alcatel UK: Buy a Smartphone, Get a Free Flight!



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Report Summary:

Alcatel has recently started to offer free European flight tickets to UK customers who buy a POP 4 smartphone. This unique promotional campaign is designed to raise brand awareness and grow marketshare. However, the move looks slightly desperate and is likely to have a negative impact on profits.


Table of Contents

1. Introduction
2. Analysis
3. UK Marketshare Data
4. Conclusions & Recommendations
5. Contacts

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