Device Technologies新兴终端

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Author: Woody Oh
Publication Date: 8月 26 2013
Pages: 7
 Report Type: Insight, Word

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新兴终端

Q213 ZTE & Huawei Global Strategy Worked But Still Concentrated In Home Market



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Report Summary:

While most of China’s handset vendors have concentrated on their huge home market at the moment, two leading Chinese vendors, ZTE and Huawei, are in the process of expanding globally. Over the past few quarters, both have become top ten handset vendors based on strong domestic sales volumes of low-priced handsets, and are now looking to challenge Samsung, Nokia and Apple on the global stage; however, Strategy Analytics believes that a more aggressive “go global” strategy for both companies remains a work in process that will challenge the two vendors for the foreseeable future.

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