This report is Strategy Analytics' annual market assessment of arguably the most in-demand smart home device. Video doorbell price declines have accelerated as competition ramps up. Most video doorbell average selling prices in 2022 have declined 20% to 30% since 2019 as more brands enter the market due to the growing popularity of video doorbells. Through 2027, doorbell prices will continue to decline as competition ramps up.
A video doorbell business that relies on units sold is not sustainable and will eventually collapse as lower average selling prices reduce profit per sale. Thus, creating viable service-centric businesses will emerge as a focal point for many video doorbell companies. However, few brands have plans in motion to address looming doorbell hardware commoditization.
This report highlights the key players and market dynamics driving the video doorbell market globally, as well as in North America, Western Europe, Asia-Pacific, and Rest of World. It presents Strategy Analytics' latest video doorbell units sold and consumer spending forecasts for each region out to 2027, with additional global and regional analysis and assessment of regional market and customer trends.