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Author: William Ablondi
Co Author: Jack Narcotta
Publication Date: 10月 26 2022
Pages: 8
Report Type: Insight, Word



Roku Enters the US Smart Home Market

Report Summary:

In mid-October Roku announced it was entering the US smart home market selling a range of Roku-branded devices developed in partnership with Wyze Labs through 3,500 Walmart stores. Wyze CEO Yun Zhang sees this partnership as a means of making affordable smart home devices, especially cameras, available to a broader customer base than Wyze alone can reach. Roku sees an opportunity to extend its brand into the non-entertainment smart home market with a ready-made portfolio of affordable products.
Table of Contents

1. Executive Summary
2. Implications for Roku and Wyze
2.1 What About the Wyze Brand?
2.2 Roku’s New Money Machine
2.2.1 The Security Issue
3. Impact on the Smart Home Market
4. Additional Questions to Consider
5. Analyst Contacts

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