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Author: David Watkins
Co Author: Chirag Upadhyay
Publication Date: 12月 03 2021
Pages: 16
Report Type: Metrics, Excel

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North America Connected TV Device Vendor Market Share Q3 2021



Report Summary:

North America shipments of Connected TV Devices fell by 24% year-over-year in Q3 2021 to 23.3 million units. Smart TV shipments declined by 29% as unfavorable comparisons with the record breaking demand levels of Q3 2020 were accentuated by rising TV retail prices. Shipments of streaming media players also fell by more than 20% while game console demand was flat as PS5 growth was offset by a significant decline in Nintendo Switch sales. The overall installed base of connected TV devices reached 439 million units by the end of the quarter and the smart TV share of the base increased slightly to 44%. The global component shortage is starting to weigh more heavily on the market and several brands are revising their full year shipment targets downwards as a result of weakening consumer demand and rising raw material and transport costs.

This report provides quarterly shipment and installed base vendor shares for North America across the four Connected TV Device categories of Smart TVs, Smart Blu-ray players, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
 

Table of Contents

1. Title
2. Contents
3. Introduction
4. Analysis
5. Charts
6. Pivot Table
7. North America Shipments
8. North America Installed Base
9. Smart TV
10. Smart Blu-ray Player
11. IP Games Console
12. Digital Media Streamer
13. Definitions
14. Methodology
15. Contacts
16. FlatFile
 

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