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Author: Chris Schreiner
Publication Date: 3月 08 2011
Report Type: Video



Webinar Replay Profiling the Luxury Automotive Consumer

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Report Summary:

This webinar presents survey results examining infotainment, navigation, and mobile phone usage among luxury vehicle owners. Luxury owners still see the CD Player as a must-have feature in their vehicle, while digital radio usage and interest is high in Western Europe. Luxury vehicle owners use navigation more often, and use most features more often, than other vehicle owners. Smartphone owners who also own luxury vehicle much more likely to engage in smartphone-related tasks while driving than non-luxury vehicle owners, and therefore require safer methods to achieve their goals.

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