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Author: Monica Wong
Co Author: Diana Franganillo
Publication Date: 1月 05 2023
Pages: 9
Report Type: Presentation, PowerPoint



Video Streaming Report: Prime Car Buying Segments in the West Have Not Yet Bought In

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Report Summary:

Strategy Analytics undertook a worldwide internet-based survey to investigate car owners’ interest in in-vehicle video streaming services. A total of 4,990 car owners across the US (1,586), UK, France, Germany, Italy (1,681 in total), and China (1,723) were surveyed. − Consumers were asked about their interest in having access to video streaming services, such as Netflix in the US and Western Europe, and iQIYI, Youku-Tudou, and Tencent Video in China, accessible for passengers at all times and for the driver when the vehicle is not in motion.
Table of Contents

Executive Summary
Interest in Video Streaming Services
Interest in Video Streaming Services Overtime
Interest in Video Streaming Services by Age
Interest in Video Streaming Services by Tech Group
Overall Insights
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