UX of Pure EVs: Can Incentives Overcome Pain Points?

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Report Summary:

Pure EVs are gaining popularity in some markets, but also present challenges for engineers and designers.  Cluster and cockpit HMI, mobile app interfaces, and charging station interfaces must be designed with the specific needs of EV users in mind.  What makes an EV owner happy?  What HMI is most useful to EV users?  How does the UX of a typical journey in an EV contrast from a traditional vehicle?  What role could mobile apps play in improving this experience?

To learn more about the needs among this unique and growing segment, Strategy Analytics conducted in-depth interviews with pure EV owners in the UK and US.

Table of Contents

1.  Introduction

2.  Reasons for Purchase

3.  UX of the "A to B"

4.  Charging UX

5.  Battery UI

6.  Companion Apps

7.  Concluding Insights

8.  Analyst Contacts

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