User Experience Evaluation: Silvercar by Audi

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Report Summary:

Strategy Analytics conducted a user experience evaluation of Silvercar, an app-based car-sharing/rental service from Audi. Car-based mobility services have proven extraordinarily difficult to build, run, and sustain, especially in North America.  Though Silvercar's design addresses some critical success factors, other factors are left outstanding.  These UX gaps lead to questions regarding Audi's broader commitment to, and expertise in, running a mobility service.

Table of Contents

- Executive Summary

- Finding and Reserving a Vehicle

- Accessing the Vehicle

- In-Vehicle and Active Rental UX

- Ending a Rental

- Insights and Recommendations
     - So you want to run a mobility service...

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