Ask the author
Author: Chris Schreiner
Publication Date: 7月 12 2016
Pages: 24
Report Type: Benchmark



User Experience Evaluation: ReachNow Car-Sharing from BMW

Please contact us to discuss pricing Contact Us

US and global visitors can buy this report for $1399
UK visitors will be charged £1100

This report is available for individual purchase.

Report Summary:

Strategy Analytics conducted an expert UX evaluation of the ReachNow car-sharing service from BMW.  ReachNow serves a variety of car-sharing use cases remarkably well.  Its free-floating availability model with multiple vehicle types combines the best aspects of Daimler’s Car2Go service and GM’s Maven service.  To improve usability of ReachNow, minor changes around reserving, connecting to, and starting a vehicle are recommended.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Methodology

3.  Finding and Reserving a Vehicle

4.  Accessing the Vehicle
     4.1  Accessing a Pre-Reserved Vehicle
     4.2  Accessing an Unreserved Vehicle On the Street

5.  In-Vehicle Experience

6.  Ending a Journey

7.  Conclusions

8.  Analyst Contacts

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: