Ask the author
Author: Chris Schreiner
Publication Date: 1月 15 2014
Pages: 19
Report Type: Benchmark



User Experience Evaluation Mini ConnectedDrive

Please contact us to discuss pricing Contact Us

Report Summary:

This report presents Strategy Analytics’ user evaluation of Mini ConnectedDrive infotainment system. While initially struggling to get used to the joystick controls, participants found the system performed well for music related features. However, due to the complexity of text entry with the joystick, participants were not satisfied with the ease of navigation. Participants were also not impressed by the Facebook and Twitter implementation due to a lack of usefulness and its disappointing text readout capability. The iDrive implementation in the 2015 Mini will not resolve text entry issues though the bookmark feature might allow for better feature discoverability.

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left