User Experience Evaluation: LimePod Car Sharing

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Report Summary:

Strategy Analytics conducted a user experience evaluation of LimePod, a free-floating car-share service from micromobility provider Lime.  The Lime mobile app is required for every single car-related task, from registration to ending a rental.  Though Lime’s reliance on a mobile app lends itself to a frictionless experience in bicycle or scooter-sharing, it can be problematic for some car rental scenarios.  The exclusive use of Fiat subcompact cars also carries inherent benefits and disadvantages for specific car-sharing use cases.

Table of Contents

1.  Executive Summary

2.  Registration and Cost Structures

3.  Finding and Reserving a Vehicle

4.  Accessing the Vehicle

5.  In-Vehicle and Active Rental UX

6.  Ending a Rental

7.  Insights and Recommendations

8.  Analyst Contacts

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