Strategy Analytics conducted a user experience evaluation of Gig, a car-sharing service from the American Automobile Association. Mobility services aimed toward car-less millennials (especially in North America) are only as good as their apps and connectivity protocols, and unfortunately this is where Gig falls flat. Free-floating car-sharing has numerous inherent advantages over station-based models, but the emphasis on use of a mobile app and unreliable connectivity for all car-related tasks creates a built-in blocker.
UX Soup: Episode 27 - Robinhood and the UX of Financial Services Apps
3月 02, 2021
UX Soup: Episode 26 - VR for Good with Dr. Tom Furness
2月 23, 2021
UX Soup: Episode 25 - Charting a Decade of UX Innovation in Connected Experiences
2月 16, 2021