User Experience Benchmark Apple CarPlay

Please contact us to discuss pricing Contact Us

US and global visitors can buy this report for $1399
UK visitors will be charged £1100

This report is available for individual purchase.

Report Summary:

Strategy Analytics conducted a user experience evaluation of Apple CarPlay in a Pioneer AVIC-8000NEX aftermarket infotainment system. Participants felt CarPlay was so similar to the iPhone experience that there would be no learning curve. Siri worked well for calling contacts but poorly for destination entry. While phone and messaging functions bring consumers into a Siri dialogue, media features do not have dedicated Siri functionality. Third-party apps, particularly Spotify, did not always function properly.

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: