Traffic, Weather, and Parking are Still the Killer App Use Cases for the Car

Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding interest in connected apps and services for their car. Apps and services which provide drive-relevant information such as traffic and parking are most desirable to consumers in all regions.  Differences in interest for “next level” apps such as social media readouts and customized internet radio are noted, particularly among certain tech adoption profiles.  Consumers’ demands for connected apps in China are notably different than in Western countries, which will lead to opportunities and challenges for future cockpit design.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Connected Apps and Services
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Insights

5.  New Questions and Next Steps for In-Car Apps and Services

6.  Appendix A:  Respondent Profiles

7.  Appendix B:  Survey Questions

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: