Towards a Holistic and Integrated Connected Car Experience

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Report Summary:

More OEMs are moving toward an icon-based design for accessing connected services. While this facilitates discovery and access, as more apps enter the car, the strategy of mirroring in the car the app experience on the smartphone will be the wrong strategy. An app mentality works well for smartphones but outside of discovery and access fails in the car environment. A more holistic and integrated approach will be necessary for advanced functionality for delivering location-based services, music, and information to the driver.

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