In_Vehicle_UX车载用户体验

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Author: Chris Schreiner
Publication Date: 2月 24 2022
Pages: 10
Report Type: Insight, Word

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车载用户体验

The Demise of GM Marketplace: UX Contributions



Report Summary:

On February 18, GM discontinued their Marketplace app which was yet another attempt at OEMs trying to monetize connectivity. This insight looks at Strategy Analytics research on in-vehicle commerce and how this demise was impacted by UX issues.

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