Tapping the Brakes on In-Car Voice Assistants

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Report Summary:

Strategy Analytics surveyed vehicle owners in the US, Western Europe, and China regarding their interest in voice-based digital assistants for their car.  When it comes to developing desirable voice interfaces for the car, automakers are still "chasing the taillights" of home and mobile technology providers.  One popular voice assistant from the consumer electronics space elicits particularly strong interest across many age groups in the West.  But as exposure to intelligent voice interfaces widens across demographics, and their pain points become more clear, consumers' expectations for in-car digital assistants have begun to fluctuate.
Table of Contents

- Executive Summary

- Interest in Voice Assistants for the Car

- Overall Insights

- Challenges Ahead for Intelligent Voice Assistants

- More Information

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