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Author: Monica Wong
Co Author: Derek Viita
Publication Date: 4月 18 2019
Pages: 11
Report Type: Insight, Word



Spotify Car View and the Return of Handset-Based HMI

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Report Summary:

Spotify introduced a “Car View” mode for mobile app users who connect their device to their car via Bluetooth. This feature emphasizes the necessary music player features and cuts out the extra visuals such as album artwork in order to help the user safely control music while driving. However, it may not be apparent to the user that they have connected to Car View mode, causing possible confusion.  Mobile device OEMs and service providers have a long history of designing handset-based in-car HMI, with limited and caveat-filled success.

Table of Contents

1.  Introduction

2.  Spotify:  Car View Mode

3.  Insights:  A Revival for Handset HMI in the Car?

4.  Analyst Contacts

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