Satisfaction with In-Car Touchscreens Reaches New Lows

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Report Summary:

Strategy Analytics surveyed car owners in the US, Western Europe, and China regarding their satisfaction with ten different aspects of their in-car touchscreens.  Car owners from most segments in all regions express decreasing satisfaction with their on-board touchscreens, and two factors show immediate need for improvement.  Strategies for mitigating pervasive hardware issues and improving owner satisfaction are discussed.

Table of Contents

- Executive Summary

- In-Car Touchscreen Satisfaction

- Overall Insights

- It's Not Just a Hardware Issue...

- More Information

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