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Author: Diana Franganillo
Publication Date: 1月 31 2022
Pages: 12
Report Type: Report, PowerPoint



Ride-hailing Usage & Satisfaction: Improvements Needed to Avoid Churn

Report Summary:

Strategy Analytics undertook a US internet-based survey to investigate owners’ usage and satisfaction with the major ride-hailing services providers in the US: Lyft and Uber.

Additionally, Strategy Analytics used usage data from AppOptix, a telemetry platform that enables Strategy Analytics to passively observe and monitor users’ mobile device including segmented app usage in real time.

A total of 147 ride-hailing services users in the US were surveyed and passively monitored using AppOptix. This report looks at their usage patterns, their levels of satisfaction with each service, and their expected future usage. 

Table of Contents

Executive Summary

Purpose of Usage

Ride-hailing Frequency of Use and Time of the Day

Ride-hailing Satisfaction

Evolution of Lyft/Uber Usage

Overall Insights

Next steps

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