Rear-Seat Entertainment: Modest Interest in Younger Segments, with Preference for Tablet Docks and Streaming Video

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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in and willingness to pay for rear-seat entertainment systems.  Interest in such systems is robust among younger and middle age groups, but lower across all other demographics.  Preferences for video streaming or tablet docking solutions are apparent. The percentage of consumers willing to pay for rear-seat entertainment systems is modest and relatively flat across all reasonable price points in all regions.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Rear-Seat Entertainment
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Preferences for Rear-Seat Entertainment Systems
     4.1  US
     4.2  Western Europe
     4.3  China

5.  Willingness to Pay for Rear-Seat Entertainment
     5.1  US
     5.2  Western Europe
     5.3  China

6.  Conclusions

7.  Contact the author of this report:

8.  Appendix:  Respondent profile

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