Online Car Shopping: The End of the Showroom?

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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in 9 different online activities when considering a new vehicle purchase. Consumers show interest in using online portals for certain aspects of a car-buying experience, but not all, as web and mobile apps do not fully resolve the biggest pain points of car buying. For automakers and their dealer networks, meeting future buyers on their terms requires a well-designed omnichannel strategy, and an overhaul of certain aspects of car-buying UX.

Table of Contents

- Executive Summary

- Consumer Interest in Online Purchasing Activities

- Showrooms Versus Apps:  Lessons for Dealers and OEMs

- More Information

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