In_Vehicle_UX车载用户体验

车载用户体验

Online Car Shopping: The End of the Showroom?



Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in 9 different online activities when considering a new vehicle purchase. Consumers show interest in using online portals for certain aspects of a car-buying experience, but not all, as web and mobile apps do not fully resolve the biggest pain points of car buying. For automakers and their dealer networks, meeting future buyers on their terms requires a well-designed omnichannel strategy, and an overhaul of certain aspects of car-buying UX.


Table of Contents

- Executive Summary

- Consumer Interest in Online Purchasing Activities

- Showrooms Versus Apps:  Lessons for Dealers and OEMs

- More Information

For more information about our services please contact us or email support@strategyanalytics.com

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message: