Keyless Cars: Do Consumers Want Them, and Are Automakers Ready?

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Report Summary:

Strategy Analytics surveyed vehicle owners in the US, Western Europe, and China regarding their interest in a vehicle which uses a mobile phone app for access, rather than a key or a fob.  Consumers’ interest in “going keyless” is wide-ranging, but the strongest levels of interest are confined to very specific demographics.  Keyless technology provides a number of benefits to automakers and consumers, but narrow demand and the limitations of the technology itself evoke questions about its readiness for a wider market.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology

3.  Consumer Interest in Keyless Cars
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Insights

5.  Analyst Contacts

6.  Appendix A:  Respondent Profile

7.  Appendix B:  Survey Questions

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