In-Vehicle Commerce Driving Forward

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Report Summary:

In order to monetize connectivity, OEMs are implementing in-vehicle commerce solutions, but are facing an uphill battle. Early solutions were rushed to market and provided little value. Consumers are lukewarm to the proposition, and still default to their smartphone for many complex tasks. As more in-vehicle commerce solutions come online, many still employ a direct marketplace approach. However, recent demonstrations suggest a more subtle way of providing in-vehicle commerce functionality.

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