Driving Adoption of In-Vehicle Commerce

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Report Summary:

Historically speaking, in-vehicle commerce platforms have been viewed by OEMs as a novel way to monetize connectivity. While paying for certain goods and services through the infotainment display seem to make sense, their usefulness has been questioned. Now, could Waze or other mobile apps with similar features make the embedded solution obsolete? What do OEMs need to do to drive adoption of their own platforms?

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