Ask the author
Author: Chris Schreiner
Publication Date: 5月 10 2018
Pages: 24
Report Type: Buyer Analysis



Consumers Want Familiar Voice Assistants in Their Car, Not Automaker-Branded Ones

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Strategy Analytics surveyed vehicle owners in the US, Western Europe, and China regarding their interest in voice-based digital assistants for their car.  Consumer interest is widespread for popular voice assistants currently used on mobile and home-based devices.  The strongest levels of interest appear to be specific to mobile or home-based brands, as interest is far more tepid for automaker-branded voice assistants.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  US

4.  Western Europe

5.  China

6.  Insights

7.  Analyst Contacts

8.  Appendix A:  Respondent Profile

9.  Appendix B:  Survey Questions

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: