Consumers Show Robust Interest in Self-Learning Navigation

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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in the leveraging of self-learning technology for a variety of car-related use cases.  Many consumers (especially middle age groups and premium car owners) responded positively to navigation-related uses for learned behavior.  Consumer response was far less positive for other scenarios, such as the use of learned behavior to improve the user experience of phone calls or radio station changes.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Self-Learning Technology for Automotive Use Cases

4.  Traffic Alerts
     4.1  US
     4.2  Western Europe
     4.3  China

5.  One-Touch Destination Entry
     5.1  US
     5.2  Western Europe
     5.3  China

6.  One-Touch Phone Call
     6.1  US
     6.2  Western Europe
     6.3  China

7.  One-Touch Radio Change
     7.1  US
     7.2  Western Europe
     7.3  China

8.  Conclusions

9.  Analyst Contacts

10.  Appendix:  Respondent Profile

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