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Author: Diana Franganillo
Publication Date: 8月 31 2021
Pages: 32
Report Type: Buyer Analysis



Consumers and the Connected Car: Delivering Integration, Seamlessness, and Contextualisation

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Report Summary:

Strategy Analytics undertook a worldwide internet-based survey to investigate consumers’ interest in on-board connectivity, and the most important connected apps for in-car use. 4,782 car owners across the US, UK, France, Germany, Italy, and China were surveyed.
Table of Contents

Executive Summary and MaxDiff Methodology

Ranked Interest in Connected Apps

Probability of Interest in Connected Apps

Ranked Interest in Connected Apps: Yearly Evolution

Ranked Interest in Connected Apps by Age Group

Ranked Interest in Connected Apps by Tech Group

Overall Insights

Next Steps

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