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Consumer Preferences for In-Vehicle Voice Assistants



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Report Summary:

Strategy Analytics conducted focus groups with consumers to understand consumer needs and preferences around voice assistant for the car. Participants experienced Siri, Google, Amazon Echo, and a 2016 BMW 7-Series to provide feedback on their preferences as to what voice assistants should do and how they should behave. Recommendations for the design of voice assistants are provided.


Table of Contents

     2.1     Introduction  6

     2.2     Methodology  6

     8.1     Activation  31

     8.2     Functionality  31

     8.3     Input vs Output 32

     8.4     Error Recovery  32

10.        Contact the author of this report: 35

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