Author: Derek Viita


Publication Date: 9月 14 2016


Pages: 98


Report Type: Buyer Analysis



 车载用户体验

Consumer Interest in Advanced Safety Features Cools in Europe and US




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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest and willingness to pay for advanced driver assistance systems (ADAS).  Consumer interest in all forms of ADAS remains somewhat high but has moderated from 2015 in the US and Europe. Interest in autonomous parking and driving features has fallen in some regions, especially in the US.  Consumer willingness to pay for most ADAS features has dropped for all but the lowest reasonable price points, especially for advanced functions and semi-autonomous features.



Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in ADAS
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Consumer Willingness to Pay for ADAS
     4.1  Adaptive Cruise Control
          4.1.1  US
          4.1.2  Western Europe
          4.1.3  China
     4.2 Adaptive Light Control: Swivelling Front Lights
          4.2.1  US
          4.2.2  Western Europe
          4.2.3  China
     4.3 Autonomous Parking Assist
          4.3.1  US
          4.3.2  Western Europe
          4.3.3  China
     4.4 Blind Spot Detection
          4.4.1  US
          4.4.2  Western Europe
          4.4.3  China
     4.5 Collision Avoidance System
          4.5.1  US
          4.5.2  Western Europe
          4.5.3  China
     4.6 Cross-Traffic Assist
          4.6.1  US
          4.6.2  Western Europe
          4.6.3  China
     4.7 Driver Fatigue and Distraction Monitoring
          4.7.1  US
          4.7.2  Western Europe
          4.7.3  China
     4.8 Forward Collision Alert
          4.8.1  US
          4.8.2  Western Europe
          4.8.3  China
     4.9 Intelligent Speed Adaptation or Intelligent Speed Advice (ISA)
          4.9.1  US
          4.9.2  Western Europe
          4.9.3  China
     4.10 Lane Change Assist
          4.10.1  US
          4.10.2  Western Europe
          4.10.3  China
     4.11 Lane Departure Warning
          4.11.1  US
          4.11.2  Western Europe
          4.11.3  China
     4.12 Night Vision
          4.12.1  US
          4.12.2  Western Europe
          4.12.3  China
     4.13 Pedestrian Recognition
          4.13.1  US
          4.13.2  Western Europe
          4.13.3  China
     4.14 Steering Assist
          4.14.1  US
          4.14.2  Western Europe
          4.14.3  China
     4.15 Traffic Sign Assist
          4.15.1  US
          4.15.2  Western Europe
          4.15.3  China
     4.16 Turning Assist
          4.16.1  US
          4.16.2  Western Europe
          4.16.3  China
     4.17 Wrong-Way Driving Warning
          4.17.1  US
          4.17.2  Western Europe
          4.17.3  China
     4.18 Autonomous Driving: High-Density Traffic
          4.18.1  US
          4.18.2  Western Europe
          4.18.3  China
     4.19 Autonomous Driving: Highway
          4.19.1  US
          4.19.2  Western Europe
          4.19.3  China
     4.20 Full Autonomous Driving
          4.20.1  US
          4.20.2  Western Europe
          4.20.3  China

5.  Contribution to Total Safety Package
     5.1  US
     5.2  UK
     5.3  France
     5.4  Germany
     5.5  Italy
     5.6  China

6.  Conclusions

7.  Contact the author of this report

8.  Appendix A:  Respondent Profile

9.  Appendix B:  Survey Questions

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