AV UX in 2020: The Risks of Keeping Human-Centered Research in the Back Seat

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Report Summary:

As rollout of semi-automated driving assistants and fully automated transport accelerates, UX remains either tangential or unimportant to most development processes.  Industry stakeholders and regulators alike have made some recent progress, but are still poised to allow mistakes to be repeated.  In this report, Strategy Analytics reviews the status of UX in all AV form factors, and provides tips on bringing the human into AV development.

Table of Contents

1.  UX in Current AV Development
     1.1  State of the Market
     1.2  State of UX for "Level 2" Driving Assistants
     1.3  State of UX for Fully Automated Transport
     1.4  State of Regulations
     1.5  What are Consumers Saying?

2.  The Future of AV UX:  Continue Current Route, or Take Detour?
     2.1  Driving and Parking Assistants
     2.2  Fully Automated Transport

3.  Analyst Contacts

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