Strategy Analytics undertook a survey of car owners in the US, China, and Western Europe (4,782 car owners in total) covering their usage of in-car infotainment, including AM/FM radio, streaming media, and other sources. Car owners were also asked about their interest in a range of infotainment features for their next car. Results are compared to those obtained in 2020 and the implications for the future of radio and smartphone mirroring are discussed.
Introduction
Infotainment Source Usage
Interest in Infotainment Sources
Overall Insights
Next Steps
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