2020 Premium Audio Report: Bose Continues to Top Key Car-Buying Segments

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Report Summary:

Strategy Analytics surveyed consumers in China, the US, and Western Europe regarding their interest and willingness to pay for an in-vehicle premium audio system.  Consumers in the West were also asked about their perception of 18 different audio brands.  Premium in-car audio remains a draw for consumers in all markets, though growth is stagnant in one region.  Bose remains the dominant brand, with at least 4 other relevant contenders in certain segments.  With the rise of streaming services, the audio market is primed for a supplier to prove that they can best deliver a versatile and delightful in-car experience.

Table of Contents

- Executive Summary

- Consumer Interest in Premium Audio

- Consumer Willingness to Pay for Premium Audio

- Premium Audio Brand Perception

- Overall Insights

- Golden Opportunities for Premium Audio

- More Information

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