2018 HMI Report: Voice in Spotlight as Touchscreens Trend in Wrong Direction

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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their usage of and satisfaction with in-car voice recognition systems, and satisfaction with in-car touchscreens.  Usage of voice controls is on the rise, especially for one particular task in the car.  Satisfaction with in-car touchscreens continues its decrease, reaching a 5-year low in one region.  The ubiquity of touch-and-voice HMI outside the car has irreparably impacted consumer expectations for in-car UX.  These expectations are clashing with current cockpit design, as users are now looking for ways to work around embedded HMI, rather than with it.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Voice Recognition
     3.1  Voice Recognition Usage
          3.1.1  Overall
          3.1.2  US
          3.1.3  Western Europe
          3.1.4  China
     3.2  Voice Recognition Satisfaction
          3.2.1  US
          3.2.2  Western Europe
          3.2.3  China

4.  Touchscreens
     4.1  Touchscreen Satisfaction
          4.1.1  US
          4.1.2  Western Europe
          4.1.3  China

5.  Insights

6.  Where Does In-Car HMI Go From Here?

7.  Appendix A:  Respondent Profile

8.  Appendix B:  Survey Questions
     8.1  Voice Recognition
     8.2  Touchscreen

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