2018 ADAS UX: Consumers Most Satisfied with Warnings and Indicators

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Report Summary:

Strategy Analytics surveyed owners of ADAS-equipped vehicles in the US, Western Europe, and China regarding their satisfaction with certain safety features.  Consumers show high levels of satisfaction for all ADAS features, but especially for more passive features such as warnings and indicators.  Among owners of certain brands in specific regions, some lower levels of satisfaction were noted for active safety features such as lane keeping and adaptive cruise control.

Table of Contents

1. Executive Summary

2. Introduction and Methodology
     2.1 Introduction
     2.2 Methodology

3. Overall

4. Blind Spot Detection
     4.1 US
     4.2 Western Europe
     4.3 China

5. Lane Keeping Assist
     5.1 US
     5.2 Western Europe
     5.3 China

6. Lane Departure Warning
     6.1 US
     6.2 Western Europe
     6.3 China

7. Adaptive Cruise Control
     7.1 US
     7.2 Western Europe
     7.3 China

8. Park Assist
     8.1 US
     8.2 Western Europe
     8.3 China

9. Insights

10. Analyst Contacts

11. Appendix A:  Respondent Profile

12. Appendix B:  Survey Questions

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