2017 Navigation Report: UX of Embedded Systems Remains Insufficient for Key Tasks

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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China to examine satisfaction with mobile and embedded navigation systems, and consumers’ willingness to pay for a built-in navigation system. While embedded systems are preferred (especially among European consumers) for some basic tasks, smartphone apps tend to be preferred for more advanced tasks. Consumers are willing to pay for embedded navigation systems, particularly in China, but competition from free mirrored solutions is increasing in pace.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Navigation System Preferences

4.  Consumer Satisfaction with Navigation Systems
     4.1  Satisfaction:  Embedded Navigation System
     4.2  Satisfaction:  Smartphone Navigation App

5.  Willingness to Pay for Embedded Navigation

6.  Conclusions

7.  Analyst Contacts

8.  Appendix:  Respondent Profile

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