2017 Connected Car: Consumer Expectations Clashing with Reality

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Report Summary:

Strategy Analytics surveyed consumers in the US, Europe, and China regarding the connected car.  Specific topics included interest in access to mobile apps through in-car HMI, the importance of connectivity to a purchase decision, and preferred methods and payment models for connectivity.  Consumer appetite for in-car access to mobile apps is modest across most segments, though stronger for access through one particular HMI modality.   Connectivity’s importance to the purchase decision continues an upward trend.  But in a finding with thorny implications for automakers and suppliers, segments disagree on a preferred model for connectivity, and how to pay for it.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Smartphone App Access
     3.1  US
     3.2  Western Europe
     3.3  China

4.  The Importance of Smartphone App Connectivity to the Purchase Decision
     4.1  US
     4.2  Western Europe
     4.3  China

5.  Preferred Method and Payment Model for In-Vehicle Connectivity
     5.1  US
     5.2  Western Europe
     5.3  China

6.  Conclusions

7.  Analyst Contacts

8.  Appendix A:  Respondent Profile

9.  Appendix B:  Survey Questions

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