• Which features, experiences and connected services will consumers demand, and what will they be willing to pay for?
  • How can you deliver a superior user experience for telematics services?
  • What is the appropriate interface method (e.g. voice or touchscreen) for present and future connected services?
  • How can you design the user interface to minimize driver distraction?
  • What are best practices for designing user experiences in the automotive environment?
Our In-Vehicle UX service is the only research and analysis service that focuses entirely on how consumers interact with technology in their automobiles. No other vendor approaches the level of granularity and scope of coverage of our research, including:

  • Consumer needs, usage, and satisfaction with connected car applications and services
  • Consumer usage of and satisfaction for in-vehicle infotainment
  • Detailed analysis of interest and willingness to pay for ADAS and telematics services
  • User experience evaluations of leading infotainment systems
  • Driver distraction and safety considerations
  • Best practice guidelines for producing multi-modal interfaces that are useful, usable and compelling to target consumers

For more information or to subscribe to this service please contact us.

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