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Author: Roger Lanctot
Publication Date: 1月 29 2020
Pages: 8
Report Type: Report, Word



Toyota Consolidates Mobility Service Efforts Under Kinto Brand

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Report Summary:

Originally launched in early 2019, Kinto is Toyota’s brand for its array of mobility services across the globe. The automaker began laying the groundwork for Kinto a few years ago, but 2019 was the year when Toyota focused its mobility service-related efforts around a brand and specific strategy. Toyota’s Kinto is taking a regional approach, customizing its service offerings for each market, and this Insight examines Kinto’s activities within the broader competitive environment.

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