As infotainment and ADAS/automation features become increasingly complex, the challenges of safely communicating information to the driver have never been greater. Heads-Up Displays have the potential to play a major role in the successful deployment of connected and automated vehicles. Augmented Reality (AR)  technologies promise to improve HUD functionality and usability. However, high manufacturing costs and packaging issues still need to be resolved for mass-market automotive adoption of HUD systems.

1. Executive Summary
   1. HUD Technology in the Automotive Market
   2. Automotive HUD Challenges and Opportunities
   3. Current Trends in Automotive HUD
   4. Long Term Automotive HUD trends – 2024-2028
   5. Augmented Reality (AR)
   6. Automotive HUD Forecast and Supplier Relationships
2. Tier 1 HUD Suppliers
   1. Adayo
   2. Bosch
   3. BOE
   4. Continental
   5. Denso
   6. FIC
   7. Huawei
   8. LG Electronics
   9. Microsoft
   10. Mobis
   11. Nippon Seiki
   12. Maxell
   13. FUTURUS
   14. Holoride
   15. LITE-ON
   16. Panasonic
   17. Raythink
   18. Samsung / HARMAN
   19. UniMax ASUS
   20. WayRay
   21. Yazaki
   22. Yili Electronics / E-Lead
   23. Zejing / New Vision
3. HUD Technology Suppliers
   1. Ceres Holographics
   2. CY Vision
   3. DigiLens
   4. Envisics
   5. Nokia Bell Labs
   6. Phiar
   7. StradVision
   8. Texas Instruments
4. Analyst Contacts
   1. Other Contacts: