Identifying Growth Opportunities

• How do I drive higher sales and higher margins?
• How can I increase market share?
• Where should we next invest?

Category and Target

• Who is my target audience?
• What are their most important needs and pain points?
• How do my audience define the market?

Market Landscape

• What are my direct and indirect competitors up to?
• Which trends will impact the future of my business?

Positioning and Differentiation

• How is my brand perceived?
• How do I differentiate myself from competitors?
• What drives brand loyalty and advocacy and how can I tap into it?

Key Drivers of Choice

• Which features are table stakes, delighters?
• Where is the key to unlock repeat purchase and higher usage?
• Which new product ideas have the strongest market potential?
• Is the concept unique and appealing?
• How well does each idea fit our business goals?

Portfolio Mix

• What is the right mix of products to maximize market opportunity?

Portfolio Prioritization

• What trade-offs do people make in their purchase choices?

Pricing Strategy

• How do I determine optimal pricing for both share and profitability?

Analyzing the Marketing Funnel

• What is my retention rate?
• Repeat purchases?
• Where/when am I losing customers – and why?
• To whom am I losing my customers?

Brand Health

• How well is my brand competing in the marketplace?

Marketing Investment ROI

• What returns am I getting on my marketing investment?
• Which channels are most effective in driving consumer interest?

What Incentive Programs are Most Effective?

• How are people responding to incentives?
• Which programs are most effective?