Identifying Growth Opportunities
- How do I drive higher sales and higher margins?
- How can I increase market share?
- Where should we next invest?
Category and Target
- Who is my target audience?
- What are their most important needs and pain points?
- How do my audience define the market?
- What are my direct and indirect competitors up to?
- Which trends will impact the future of my business?
Positioning and Differentiation
- How is my brand perceived?
- How do I differentiate myself from competitors?
- What drives brand loyalty and advocacy and how can I tap into it?
Key Drivers of Choice
- Which features are table stakes, delighters?
- Where is the key to unlock repeat purchase and higher usage?
- Which new product ideas have the strongest market potential?
- Is the concept unique and appealing?
- How well does each idea fit our business goals?
- What is the right mix of products to maximize market opportunity?
- What trade-offs do people make in their purchase choices?
- How do I determine optimal pricing for both share and profitability?
Analyzing the Marketing Funnel
- What is my retention rate ?
- Repeat purchases?
- Where/when am I losing customers – and why?
- To whom am I losing my customers?
- How well is my brand competing in the marketplace?
Marketing Investment ROI
- What returns am I getting on my marketing investment?
- Which channels are most effective in driving consumer interest?
What Incentive Programs are Most Effective?
- How are people responding to incentives?
- Which programs are most effective?
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