Consumer Insights : Our Approach

Leadership: Decades of first-hand business experience 

• Converting "institutional knowledge" to actionable outcomes through vertically integrated teams
• Internationally experienced, culturally attuned, resourceful and nimble

Start with the questions not the solution

• Custom-designed solutions
• "Cream of the crop" partnerships ensure leading-edge techniques adopted fast
• World class analytics teams with practical business sense

Unparalleled access to vertical expertise

• Access to 100+ Strategy Analytics consultants with decades of experience in multiple verticals as diverse as gaming, multimedia, defense, and automotive
• This knowledge informs our solutions and interpretations

Project Management

• Senior-Level Consumer Insights Experts
• Industry Expertise

Advanced Analytics

• Customized, ground-breaking modeling & methods

Reporting

• Senior experts for insights generation
• Report generation team for speed and accuracy

Fieldwork

• World-class Management, Quality Checks, Scripting, Programming, and Data Processing