B2B Research and Consulting : Experience

SA’s B2B Research and Consulting Practice has successfully applied its processes for many vendor, service provider and investor clients 

Strategic Marketing Assessments


Strategy Analytics consulting team has extensive experience in using primary research based on industrial or expert interviews with decision makers, buyers, and planners in Corporate or Line of Business functions or roles.

This primary research allows companies to establish “baseline” views on elements of the strategic and tactical marketing plans. SA provides market-based feedback that allows companies to…

Strategic Marketing Assessments

Project examples across Wireless, Automotive and IoT markets include

Strategic Marketing Project Examples

For more information please contact us


Strategy Assessments

We use a combination of modelling, primary research, and assessment frameworks to guide our clients’ strategic and business planning needs.


Quantative Assessments

Project examples across Wireless, Automotive and IoT markets include:

Quantative Assessments Project Examples

For more information please contact us




Quantitative Assessments


SA’s quantitative analysis consists of all aspects of market sizing, market dynamics, cost analysis and business planning.

Our analysis is based on quantitative primary market research, extensive historical database analysis, statistical techniques and sector expertise.

Quantitative assessments cover the following 3 areas of analysis:

  • Market opportunity and revenue potential
  • Cost analysis
  • Historical market trends analysis

Strategy Assessments

Project examples across Wireless, Automotive and IoT markets include:

Strategy Assessments Project Examples

Market opportunity analysis 

Strategy Analytics has particular expertise in quantifying and modelling market opportunities, by integrating a variety of information sources and developing methodologies which accurately reflect the drivers of future markets. This enables our clients to plan their businesses with confidence, and make preparations for future market changes. The work typically involves the following elements:

  • Quantitative primary research - developing highly customised surveys of specific market opportunity areas.
  • Quantitative analysis to extract meaning and business guidance from data obtained from primary research or databases.
    • Addressable market sizing, forecasting willingness to pay, price elasticity and revenue potential for a new or existing product or service.
    • Advanced statistical techniques such as discrete choice or conjoint analysis to provide guidance on the product and service attributes which can drive market share and market growth.
  • Quantitative scenario tools, where the dynamics of markets are structured in flexible market forecasting tools, and populated with researched data points and known market constraints and opportunities. These are used to assess the scale of possible market developments, and are useful for business planning growth and risk management. These tools are sometimes combined with cost analysis (see below) to reflect the impact on company financials, including profit & loss, cash flow and valuation analysis. Results from this type of work are used to underpin business strategy analysis.

Cost analysis 

This involves typically the following types of analytical activity:

  • Creating operating cost based models (including B2B competitive cost analysis), particularly where potential customers are seeking to know the through-life costs from a range of suppliers or total costs of ownership of a product or service. These models can also be structured to reflect changing competitive landscapes and scenario cost analysis.
  • Capital cost analysis, where the impact of some business initiatives can be capital intensive, or where the relationship between revenue and capital cost needs to be examined together in a business planning tool.
  • Licensing cost analysis, based on licences charged by commercial organisations or governments, and which can impact the viability of a proposed investment. This analysis may involve creating entire business planning tools in order to fully assess the business impact of different licensing costs and associated revenues.

Historical Data Analysis

In addition to forecasting, Strategy Analytics also provides quantified insights into historical market data. This involves applying SA’s historical databases to examine specific aspects of technology markets of interest to our clients.

Client questions often involve a specific investigation into capability and pricing trends associated with a particular technology. Data captured in our databases is then incorporated in custom methodologies to obtain the historical insights which enable these market trends to be identified. Statistical techniques are sometimes used to examine the relationship between variables, including multiple regression analysis.



All of the above areas often involve SA’s consulting team making use of a large array of data tools available through our analyst service areas, which have been developed over many years. This ensures that our business analysis is founded on deep sector knowledge, data and insights as well as broad strategic thinking.


For more information please contact us