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ADAS Sensors 2020


Market Opportunities for Sensors in ADAS Applications

Presented by Mark Fitzgerald, Associate Director, Autonomous Vehicles, Strategy Analytics

Car makers and suppliers are spending billions of dollars on pursuing ADAS and automated driving technologies. Yet they have still seen their investments typically dwarfed by the amount of money technology firms such as Waymo (Google) are investing in this technology area. We continue to project fully automated driving (L4 and above) to only start to show any significant volumes in the 2030s. Plus, the car market has recently gone into reverse, thus putting strain on R&D budgets and pressure from shareholders to deliver more immediate returns. Therefore, the key issues for all players in ADAS and automated driving include: how can we leverage ADAS technologies in the shorter-term, including the more realistic opportunities in L2 assisted driving? Also, for the ADAS sensor suite, which sensors are the most important in the near future, and where and how should the sensor data be processed? And finally, with whom and how do we need to partner to share the development costs of non-competitive technologies? We’ll address these topics in this presentation.

Conference Topics

  • Business trends, market projections, M&A developments, and startup activity
  • Emerging trends with video, radar, LIDAR, infrared, and ultrasonic sensing technologies
  • Impacts of enabling technologies such as artificial intelligence, as well as virtual and augmented reality for ADAS applications
  • Sensor fusion with advanced algorithms and computing power, connectivity and data transmission, contextual awareness and processing, and virtual sensors
  • Emerging HMI technologies and applications
  • Supply chain trends and challenges, government regulations, and mandates
  • Impact of advanced mobility technologies
  • Advanced IMU and GNSS based navigation technologies
  • Fabrication, packaging, and assembly techniques
  • Sensing and seeing beyond 200-300 meters (GPS and cloud data)
  • V2V/V2X connectivity and telematics (including 5G cellular and DSRC)
  • Reliability testing methodologies and techniques
  • Sensors and electronics for telematics applications
  • Component and system packaging technologies
  • Technology transfer, ecosystems and hubs, company formation