Meet Strategy Analytics

CEATEC Japan 2017: IoT Market Reality Lags behind the Hype. Why?

  • Dates: 04 – 04 Oct, 2017
  • Location: Tokyo, Japan
  • Address: Makuhari Messe
  • Contact: David Kerr
  • Email:
  • How to find us: 0/04 15:15-16:15 Meeting Room 201, International Conference Hall
  • Website:
  • Phone: 2622718974

Projections of 50B connected devices and $Trillions in revenue have been claimed for IoT. However, SA research shows slow progress in connected devices market. We are at the early adopter stage with huge potential opportunities but also potential for many businesses to bet on the wrong markets and market timings and risk the very future of their company.

In this presentation, SA will quantify both consumer and commercial opportunities for IoT over time.

SA buyer research has explored the decision making process for IoT and will share insights into which applications are really being deployed, who are the preferred vendors and how much is actually being spent on IoT per company today. We will share our latest research spanning automotive, industrial, manufacturing, health care, retail, security, utilities, transportation and primary processing (Agriculture, Mining, Petroleum, and Forestry).

There will be significant hardware opportunities from meters to locks to cameras to smart bulbs, smoke detectors, digital health systems, smart refrigerators, smart TV, wearables, robots, drones, AR/VR and a host of other devices.

We will see an explosion of enabling technologies striving to provide instant, easy access to information, communication, entertainment and security. Artificial intelligence (AI) will be a common denominator and we will see a battle for dominance of the user interface. New devices such as robots in the home and office and flying robots (drones) will operate alongside existing technologies like smartphones and wearables, which will also continue to evolve. That evolution will be driven by AI and by new sensor technology which change the way these devices perceive their environment and the way users interact with their devices.

The range of sensors and technologies in these devices are rapidly expanding; from biometrics such as Iris or Sceleral ID for authentication, to imaging solutions such as hyperspectral cameras, depth sensing and space mapping for augmented reality applications, to new display technologies employing curved, foldable and rollable displays, and many more. Voice, touch, gesture, biometrics will all have an important role to play. The Smartphone, wearables and new device form factors will continue to have a role to play in both the consumer and commercial IoT markets.

Strategy Analytics will introduce the IoT landscape and unpack the challenges and opportunities that IoT presents for device vendors, component suppliers, solutions vendors and more.