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David Kerr, Senior Vice President
Mr. Kerr has 35 years of experience in the mobility space and has worked with leading operators, device vendors, and solutions providers to translate technology capabilities into effective customer value propositions.
He is responsible for the Global Wireless, Intelligent Home and Teligen Tariff practices at Strategy Analytics. Mr. Kerr is responsible for setting the research agenda across networks, applications and devices in the wireless space and for developing new syndicated research programs which extend our leadership in the connected consumer and connected business segments.
David holds an Executive MBA degree from Suffolk University, Boston, and a BA Marketing from Thames University London.
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David MacQueen, Executive Director
David MacQueen is Director for Strategy Analytics Wireless Media Strategies service, providing insight and strategic advice on all aspects of consumer mobile data products and services. Key areas of research include mobile advertising, games, music, social networking, TV and video.
Mr. MacQueen has a decade of experience at a senior level in the mobile media sector. Prior to joining Strategy Analytics, David spent 3 years at Screen Digest, where he built and subsequently headed up the 'Mobile Media Intelligence' service, providing data and analysis on the mobile sector for media companies. Before that, David started up The Games Kitchen, a wireless games development company, which in its 5 year lifespan attracted clients including Disney, Panasonic and Sega.
David MacQueen holds a BSc in Chemistry from Heriot-Watt University in Edinburgh where he also undertook post-graduate research.
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Michael Goodman, Director
Michael Goodman, Director, Digital Media Strategies, is an accomplished analyst with nearly 20 years’ experience providing critical market intelligence and strategic direction to executives navigating an increasingly complex, connected world. Michael Goodman provides clients with strategic insight on the evolution of digital media for the Strategy Analytics Digital Media Strategies Service (DMS), which sizes and forecasts consumer spending, usage and adoption of the key current and emerging sectors in the global market for digital media. Key areas of research include OTT video, video games, advertising, and digital music.
Prior to joining Strategy Analytics, Goodman founded Nexus Research Group, a research and consulting firm focused on the intersection of technology, media, and communications. Prior to that, Goodman was VP, Global Research Operations at Kantar Retail, where he managed retail analysts across multiple practice areas including Food, Drug, Mass, Value Discounters, Home Improvement and Digital. Goodman also, served as Senior Director, Research & Analytics at Mercury Media where he provided strategic vision, planning, and actionable recommendations for all areas of performance-based advertising. Prior to Mercury Media, Goodman spent nine years at the Yankee Group and held several positions at Nielsen Media Research (now known as The Nielsen Company).
Goodman holds a BS in Business Administration, with a concentration in Marketing, from Boston University.
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As Director of both the Wireless Media Strategies (WMS) service and the Mobile Payments Service (MPS), Nitesh covers the entire range of consumer mobile entertainment products and services. Nitesh’s areas of expertise include mobile video and TV, mobile advertising, mobile browsing, mobile messaging, and location-based services, in addition to mobile payments and digital wallets.
Prior to his role in the Wireless Media Strategies team, Nitesh covered the development of the fixed internet and e-commerce markets, as hype evolved to reality.
After over a decade and a half of following this rapidly evolving sector, he is one of the foremost industry analysts across both mobile media and mobile payment industries.
Nitesh holds a BSc in Chemistry and Management from Imperial College, London.
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Edouard Bouffenie, Senior Analyst
Edouard focuses his research on Connected Home, TV Streaming Devices and Connected Computing Devices. He joined Strategy Analytics' Teligen group in 2015 as Benchmarking Consultant with a particular focus on maintaining and developing various price benchmarking systems. Edouard has worked on a number of projects including Pay TV price benchmarking and bespoke Multi-Play for BIPT, Ofcom and Anacom.
Edouard has developed his research, analysis and Excel development skills through strategy roles in the spirits industry, including strategic planning at Irish Distillers, market analysis at Chivas Brothers and marketing intelligence with Pernod Ricard Travel Retail.
Edouard is a graduate of University of Portsmouth and ESC Bordeaux with a degree in International Business obtained in 1997.
He speaks English and French fluently and has a working knowledge of Spanish.
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Ekta Mittal, Senior Industry Analyst
Ekta Mittal, Senior Industry Analyst, Media and Intelligent Home group, focuses on tracking and forecasting end user demand for connected devices including Smart TVs, Media Streamers, Soundbars and Wireless Audio products.
With over 5 years of experience in smart devices research, Ekta has developed expertise in market sizing, trend analysis and forecasting across a range of consumer technology sectors including Smart Wearables, Smart Home and Mobile Phones.
She works closely with clients in order to help them understand the latest trends and provides them with timely market data and actionable insights.
Ekta was previously senior market analyst at IDC covering the Indian wearables and smart home markets.
Prior to this she led IDC’s mobile phone research for the South Asia region.
Ekta holds an MBA from the University School of Management Studies (USMS), and a bachelor’s degree in B.A. (H) Economics from Delhi University.
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