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David Kerr, Senior Vice President
Mr. Kerr has 35 years of experience in the mobility space and has worked with leading operators, device vendors, and solutions providers to translate technology capabilities into effective customer value propositions.
He is responsible for the Global Wireless, Intelligent Home and Teligen Tariff practices at Strategy Analytics. Mr. Kerr is responsible for setting the research agenda across networks, applications and devices in the wireless space and for developing new syndicated research programs which extend our leadership in the connected consumer and connected business segments.
David holds an Executive MBA degree from Suffolk University, Boston, and a BA Marketing from Thames University London.
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Steve Entwistle, Vice President
VP of Strategic Technologies Global Practice
Stephen is the head of the Strategic Technologies Practice where he is responsible for managing all of the research coverage of technology markets. This encompasses a number of services including; SpecTRAX, Advanced Defense Systems (ADS), RF Component Strategies (RFCS), GaAs & Compound Semiconductor Technologies (GaAs) and Handset Component Technologies (HCT).
Stephen Entwistle has enjoyed a career spanning both engineering and marketing roles with a deep understanding of the inter-relationships between the technology, product development and marketing issues in the electronics industry.
He has been with BIS Strategic Decisions and then Strategy Analytics since 1983. During this time he has carried out numerous large-scale projects focused on advanced components for clients such as Microsoft, Sun, Nokia, ARM, Bose, Vodafone, Infineon and Freescale, amongst many others. He is often invited to speak at major conferences and to author feature articles in industry journals.
Education
Stephen graduated from Bradford and Bath Universities in 1989 and 1991 with a B.Eng Honours degree and a Master of Engineering Management (M.Eng) degree. He has subsequently completed a Diploma in Marketing at Luton University to gain membership of both the IEE (Institute of Electrical Engineers) and CIM (Chartered Institute of Marketing).
Experience
Stephen Entwistles experience prior to joining Strategy Analytics includes:
- sponsorship through university by GEC-Marconi Avionics with broad industrial training across the functions of a world class military systems supplier.
- development of RF ATE and microprocessor systems.
- analysing the capabilities of military companies and seeking out opportunities and business partners in commercial markets to supplement the industry wide fall-off in defence spending.
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Neil Mawston, Executive Director
Neil Mawston, Executive Director, Global Wireless Practice, delivers world-class analysis, unique insight, and decisive recommendations to the mobile industry worldwide. He is a recognized authority on future smartphone and wearable trends.
Mr. Mawston's recent work includes supply-side and demand-side research. He has led authoritative projects into 6G devices, technology tracking, marketshare forecasting, financial metrics, and user segmentation. Mr. Mawston is regularly quoted in global press and social media, including the WSJ, FT, BBC, CNBC, SCMP, and many others.
Prior to joining Strategy Analytics, Mr. Mawston worked for Associated British Foods.
Strategy Analytics was independently voted the world's most influential mobile research firm in 2021.
Mr. Mawston was inducted into the Power 50 Mobile Industry Awards in 2008.
Neil is an accredited judge for the prestigious MWC GLOMO Global Mobile Awards and the innovative App Developer Awards.
Mr. Mawston holds an MBA, Postgraduate Diploma in Marketing, Diploma in Digital Marketing, and BA Hons Business Studies. He is an Associate Member of the Chartered Institute of Marketing.
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William Ablondi, Director
Bill Ablondi directs the Strategy Analytics Smart Home Strategies (SHS) advisory service focusing on emerging opportunities in home management, monitoring and control systems and services. Bill has over 25 years experience in market strategy development, competitive assessment and market forecasting for manufacturers and service providers in the information technology and consumer electronics sectors.
As Director of SHS, his global research and analysis focuses on identifying value propositions attractive to consumers, forecasting their adoption and market value, evaluating business models and partnerships within the smart home ecosystem and monitoring technology developments enabling new solutions.
Bill is a frequent speaker at industry conferences, a widely quoted analyst and has completed numerous custom consulting projects centering on opportunity assessment, market segmentation and customer satisfaction.
Prior to joining Strategy Analytics, Bill led Parks Associates' home systems and energy management practice and previously held senior roles at BIS Strategic Decisions and IDC. He began his career as an engineer and business development manager at Texas Instruments and holds an MBA from Columbia University with concentrations in operations research and finance and a BS in Chemical Engineering from Rensselaer Polytechnic Institute.
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As Director for the Emerging Device Strategies (EDS) service, Ken Hyers is responsible for delivering insight, guidance and perspective to all those with a professional interest in the mobile handset industry, including vendors, operators, ecosystem players, investors and the media.
Prior to joining Strategy Analytics, Ken was a Senior Analyst / Engagement Manager at Technology Business Research (TBR), where he headed the expansion of TBR’s mobile computing devices syndicated and custom research. Prior to joining TBR in 2007, Mr Hyers was a Principal Analyst at Allied Business Research (ABI), where he designed and launched the Mobile Content Research service. Prior to ABI, he was a Senior Analyst at In-Stat from 1998 through 2004, where he conducted consumer and enterprise end-user research on the mobile market.
Ken is a frequent source for newspapers, business publications and wireless trade journals, including The Wall Street Journal, The New York Times and other publications, as well as on-camera and radio interviews for various news outlets.
Ken obtained an M.A. in Political Science from Northeastern University and graduated from the University of North Carolina, Asheville, with a B.A. in Political Science.
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Woody Oh, a Director for Smartphone Country Share Tracker (SCST) at Strategy Analytics, is responsible for delivering in-depth analysis, guidance and predictions on the global handset industry to mobile operators, handset OEMs, chipset makers, investment banks, software vendors and media firms across the world.
Prior to joining Strategy Analytics, Woody had built up diverse experience at three firms. He worked as a system engineer for Base Station and Mobile Switching Centers at Lucent Technologies and was in charge of local operators such as SK Telecom and KT. Woody subsequently worked at ST-Ericsson on Business Development for connectivity components (bluetooth, Wi-Fi, WiMax & NFC) and TD-SCDMA/TD-LTE for Samsung. Woody also spent some time as a sales manager at Irdeto promoting its security solutions to Samsung, LG, Pantech and local operators.
Woody has a degree in Radio Communications Engineering from Yonsei University in Korea, likes to read mystery novels, and spend most of his time with his energetic young daughter.
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Cliff Raskind draws on over two decades in wireless, mobility and IT to help Strategy Analytics’ clients win and succeed. His primary responsibilities encompass analyzing, tracking and forecasting the transformation of the smart device and IoT markets. Cliff also guides clients across the ICT spectrum to better anticipate key strategic issues and separate hype from reality with respect to potentially disruptive technologies and business models. His insights and recommendations rely on deep analyst and industry-side experience working with device vendors, operators and a wide range of b2b and b2c solution providers. Cliff was an early member of SA’s Global Wireless Practice from 1999 to 2007, returning to the company in 2015 after working for Nokia where he ultimately led their Device Intelligence group on a global basis. He later joined Nokia’s HERE location unit leading KPIs and strategic target setting for the Map Platform Group. Prior to originally joining SA he was a Product Marketing Manager for EDS specializing in cellular billing systems. Cliff holds a B.S. in Business Management with a concentration in Finance from Northeastern University, where he graduated with honors.
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Eric Smith is Director of the Connected Computing Devices (CCD) research service within Strategy Analytics. With his extensive knowledge and experience in the tablet, 2-in-1, and notebook PC segments, he provides market sizing, forecasting, connectivity trends, insights, and bespoke research to vendors, suppliers, operators, investors, media, and others with an interest in the industry.
Eric has previously served as an analyst in Strategy Analytics’ Connected Home Devices (CHD) service, primarily covering game consoles and PCs. He often attends trade shows, visits clients, is quoted as a source in media publications, and serves as a judge for the GSMA's Global Mobile (GLOMO) Awards and the CTA's CES Innovation Awards.
Prior to joining Strategy Analytics, Eric was an Economic and Political Advisor at the Consulate-General of Japan in Detroit, delivering qualitative analysis of economic and political trends for Japanese diplomats.
Eric holds a BA in International Relations with a concentration in Japanese from James Madison College at Michigan State University.
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David Watkins, Service Director, is responsible for the development of the Connected Home Devices service (CHD) and provides clients with strategic insight both qualitative and quantitative on the key issues relating to the connected consumer business segment. He is closely involved in the tracking and forecasting of the global consumer electronics market with a particular focus on developments within the flat panel TV space including technologies such OLED, 4K and 3D. He has been closely monitoring the uptake of Smart TV and has written extensively on the challenges and opportunities faced by TV vendors, retailers and the wider entertainment industry in promoting this technology.
Mr Watkins spent more than 7 years at Futuresource Consulting as lead analyst within the Consumer Electronics group and over that time has built relationships with industry contacts spanning the entire entertainment value chain including the leading Hollywood studios, broadcasters, CE manufacturers, semiconductor and component companies.
Mr Watkins has presented at a number of key industry conferences around the world and is a regular contributor to press and trade journals.
He graduated from Newcastle University with a BA (Hons) in Geography.
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Phill Maling, Research Director
Phill Maling is Research Director for the TRAX Services, PriceTRAX and SpecTRAX for smartphones and mobile devices. Phill runs large datasets and works closely with clients to extract insights from TRAX data. Phill's team runs web-scraping agents for price collection on a global scale and import this into powerful visualisations. Phill also conducts bespoke projects which utilise spcification and pricing data for econometric analysis, pricing predictions and forecasting.
Phill has a strong background across both primary and secondary research from a variety of disciplines (including Regulatory studies). Phill has a sound understanding of statistical analysis and the presentation and interpretation of complex data sets.
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Linda Sui, Senior Director, Wireless Smartphone Strategies (WSS)
Linda Sui, Director of Wireless Smartphone Strategies in the Strategy Analytics Global Wireless Practice (GWP), is responsible for delivering in-depth analysis and recommendations for the global smartphone industry to mobile carriers, handset vendors, component makers, investment banks, software vendors and media firms worldwide.
Prior to joining Strategy Analytics, Ms. Sui was responsible for executing and managing BDAs China Handset Advisory Services. Her research & consulting portfolio covered the wireless industry and handset device value chain.
Before BDA, Ms. Sui worked on the strategic marketing team of LGE Mobile Communication USA, where she carried out a range of primary and secondary research projects focusing on the US handset market.
Ms. Sui holds a Masters in International Management from UC, San Diego, as well as BS and MS degrees in Literature from Peking University, China.
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Abhilash Kumar is an Analyst for Wireless Smartphone Service. He focuses on the research of the global smartphone market tracking vendors and coming up with insights relevant for the clients. Prior to joining SA, Abhilash worked for Counterpoint Research, where he was responsible for researching and analyzing the global smartphone market both from the supply as well as demand side. Abhilash graduated from Institute of Technology, Bilaspur with a B.Tech in Computer Science , and has a post-graduate Masters in Business Administration from Institute of Management Studies, Banaras Hindu University.
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Juha Winter, Associate Director
As an Associate Director in the Global Wireless Practice, Juha Winter heads up the Smartphone Model Tracker (SMT) service and deals with other smart connected device topics and related services as well. He draws on some 15 years of diverse experience from ICT and automotive industries, having worked for companies such as Nokia (network infrastructure and handset businesses) and Bosch Car Multimedia (Germany) in global business development, strategy, market analysis, and competitive intelligence roles. At Nokia, he held numerous analyst and strategist roles, acting as the lead analyst for the company’s smart devices business at one time. At Bosch, his responsibilities included strategy development, customer and market analysis, and business planning for the company’s new business area, Connected Mobility. Most recently before joining SA, he was the sales director for an innovative IT startup company focusing on automotive aftermarket IT services located in Helsinki, Finland.
Juha combines his business and technical expertise in serving SA clients with quantitative as well as qualitative analysis. He also utilizes his academic research background and insights in the area of mobile business ecosystems whenever suitable. Juha holds a pre-doctoral Licentiate of Science degree focused on Telecommunications Business from Aalto University, having completed the full PhD coursework with publications to his name, as well as an MS degree in Telecommunications Engineering from Helsinki University of Technology.
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Rajeev Nair, Senior Analyst
Rajeev Nair, Senior Analyst, Global Wireless Practice, focuses on smart connected devices, including handsets, smartphones and wearables.
With over 15 years of experience in the devices and telecom domain, Rajeev has worked on both fronts -- with leading IT vendors like Hewlett Packard & Microsoft and research firms like IDC, on varied aspects of business strategies, product development and go-to-market (GTM) approaches.
In his previous assignment, as Program Manager (Mobility) with Hewlett Packard, he supported the firm's Mobility Business expansion strategy. Prior to this, he worked for International Data Corporation, tracking and consulting mobile phone OEMs, chipset makers, telecom operators and others in the mobility ecosystem. In Microsoft, he led an extended research team to provide actionable insights for their platforms, devices and online business. He started out his professional career with the Confederation of Indian Industry in their IT and Telecom division, conceptualizing events and research for the Indian ICT market.
He is frequently quoted by the leading print and online media as a subject-matter expert on smart connected devices, mobile ecosystem trends and the telecom domain.
Rajeev holds an MBA from Delhi School of Economics, India.
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Ville-Petteri Ukonaho, Associate Director
Ville-Petteri Ukonaho, Associate Director, Global Wireless Practice, focuses on smart connected devices, including handsets, smartphonesandwearables.
With over 13 years of experience in the devices and telecom domain, Ville-Petteri has strong expertise within the industry from Nokia and Microsoft where he has worked in R&D as well as in strategy and business development functions. His expertise areas include handsets and handset technologies and he is experienced in analyzing markets and technologies for strategy and business development purposes.
In his previous assignment, as Senior Strategy Manager, Strategy and Planning, at Microsoft, he supported the firm's devices strategy and business development activities. Prior to this he worked in Nokia Strategy doing market and competitive intelligence for product development, strategy, sales and business development.
Ville-Petteri holds aB.Eng. fromTurku University of Applied Sciences, Finland.
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Chirag Upadhyay, Industry Analyst
Chirag Upadhyay is a Industry Analyst within the Intelligent Home team at Strategy Analytics.
He is responsible for providing clients with strategic insight into the key issues relating to the home technology markets. He is involved in tracking and forecasting the global consumer electronics market with a particular focus on developments within the PC and Game Console space. He closely monitors the challenges and opportunities faced by hardware vendors, component suppliers, software developers and media firms in the Mobile PC and Game Console markets worldwide. Chirag previously served as an Analyst in Strategy Analytics' User Experience Practice primarily researching consumer behavior and user experiences across the mobile device, connected home and automotive sectors. Chirag led on projects involving technical performance measurement and benchmarking of consumer electronics products, focusing on mobile portable devices and in-vehicle systems.
Prior to joining SA, Chirag's professional experience involved mobile gaming applications’ development and software testing.
Chirag holds a first class BSc (Hons) Degree in Digital Animation & Production from the University of Greenwich, UK.
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As Senior Analyst in the Devices Team of our Global Wireless Practice, Ms. Yiwen Wu utilizes her extensive industry experience in technology and business to create influential impact to SA’s clients. Her main responsibilities includes researching, forecasting and analysing key issues in the transformation of future smartphone markets. Ms. Wu covers China, Asia and global markets and is based in Shanghai.
Before joining SA, Ms. Wu worked as a Business Development Manager at the global headquarters of Microsoft Mobile and Nokia, where she managed various projects for senior executives to drive innovation and business transformation with support from R&D, design, sales, finance, and legal teams. Prior to that, Ms. Wu worked at Inventure, a leading early-stage VC in the Nordics, and Bain Capital Asia.
Ms. Wu holds a Masters Degree in Finance from Shanghai University of Finance and Economics, and a Masters Degree in Strategy from the Business School of Aalto University in Finland
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Jack Narcotta, Senior Industry Analyst
Jack Narcotta is a senior analyst in the Intelligent Home Group, where he analyzes emerging opportunities in home management, monitoring and control systems, as well as assesses the business models and routes to market within smart home service and device ecosystems. Jack has more than 20 years of experience in competitive intelligence and strategic consulting, as well as qualitative and quantitative analysis that informs device manufacturers and service providers in the global IT arena.
Prior to joining Strategy Analytics, Jack led Technology Business Research’s devices practice (PCs, smartphones, tablets and consumer IoT) and previously held senior operational and business planning roles at several telecom and networking equipment manufacturers.
Jack graduated from the University of New Hampshire in Durham, N.H., with a Bachelor of Arts in Journalism.
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Steven Waltzer, Senior Industry Analyst
Steven Waltzer is a Senior Industry Analyst supporting the Global Wireless Practice (GWP). Steven covers wireless devices and specializes in wearables, providing quantitative and qualitative analysis on the wearables, smartphone, and handset markets. Steven is the lead quantitative analyst for the Wearables Service, spearheading all modelling for quarterly tracking as well as forecasting across smartwatches, feature watches, fitness bands, smartglasses, hearables, and other wearable device types.
Prior to his role as an Industry Analyst, Steven worked for 2.5 years as a Data Analyst, responsible for supporting Research Analysts, Senior Analysts and Research Directors to improve and standardize their excel models, supporting the input of data into a common database, and building and updating the next generation of Dashboards for clients and internal users.
Steven holds a BS in Business Administration with concentrations in Finance and Management and a minor in Economics from the D’Amore McKim School of Business at Northeastern University. He also studied Alternative Investments and Game Theory at the London School of Economics and Political Science.
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Alex Fuller, TRAX Systems Manager
Alex Fuller is Systems Manager for Strategy Analytics' PriceTRAX and SpecTRAX services within the Strategic Technologies Practice, working with various tools to ensure that the data gathering processes and the systems for providing the data to clients are accurate, in addition to looking at ways for improvement. Alex also provides analysis of the data, and works on bespoke projects into handset pricing and specification trends on behalf of our clients. Prior to becoming to joining to the PriceTRAX and SpecTRAX services in 2010, Alex previously worked in Strategy Analytics' internal IT department, providing technical support to clients and providing updates to the website. Alex graduated from Keele University in 2009 with a BSc degree in Mathematics and Computer Science.
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Daniele Ripalunga, Research Analyst
As a Research Analyst within Strategy Analytics, Daniele Ripalunga is responsible for gathering and analysing worldwide data for SpecTRAX and PriceTRAX. Daniele works on ensuring accuracy within the data collected, while expanding SpecTRAX database with new mobile device specifications. Daniele graduated in 2012 achieving a First Class Honours degree (BSc) in Computing (Internet Technology & Security).
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Edouard Bouffenie, Senior Analyst
Edouard focuses his research on Connected Home, TV Streaming Devices and Connected Computing Devices. He joined Strategy Analytics' Teligen group in 2015 as Benchmarking Consultant with a particular focus on maintaining and developing various price benchmarking systems. Edouard has worked on a number of projects including Pay TV price benchmarking and bespoke Multi-Play for BIPT, Ofcom and Anacom.
Edouard has developed his research, analysis and Excel development skills through strategy roles in the spirits industry, including strategic planning at Irish Distillers, market analysis at Chivas Brothers and marketing intelligence with Pernod Ricard Travel Retail.
Edouard is a graduate of University of Portsmouth and ESC Bordeaux with a degree in International Business obtained in 1997.
He speaks English and French fluently and has a working knowledge of Spanish.
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Ekta Mittal, Senior Industry Analyst
Ekta Mittal, Senior Industry Analyst, Media and Intelligent Home group, focuses on tracking and forecasting end user demand for connected devices including Smart TVs, Media Streamers, Soundbars and Wireless Audio products.
With over 5 years of experience in smart devices research, Ekta has developed expertise in market sizing, trend analysis and forecasting across a range of consumer technology sectors including Smart Wearables, Smart Home and Mobile Phones.
She works closely with clients in order to help them understand the latest trends and provides them with timely market data and actionable insights.
Ekta was previously senior market analyst at IDC covering the Indian wearables and smart home markets.
Prior to this she led IDC’s mobile phone research for the South Asia region.
Ekta holds an MBA from the University School of Management Studies (USMS), and a bachelor’s degree in B.A. (H) Economics from Delhi University.
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Manish Rawat, Data Analyst
Manish Rawat is a Data Analyst for Wireless Smartphones Services, focus on mobile and connected devices, including handsets, smartphones, wearables, and connected consumer devices and coming up with insights relevant for clients.
Prior to joining to SA, Manish worked for Techarc, where he was responsible for researching and analyzing the India connected consumer devices market both from supply side as well as demand side and various consulting projects. Also responsible for making dashboards and visualizations to draw meaningful insights by using visualization tool such as Microsoft Power BI, Tableau and Flourish and writes deep-dive insight articles. Manish graduated from Maharshi Dayanand University, Rohtak with B.Tech in Mechanical Engineering, and has post-graduate diploma in Management from Jaipuria Institute of Management, Noida.
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Peng Peng, Industry Analyst
Peng Peng is an Industry Analyst, in our Global Wireless Practice (GWP), Peng focuses on technology, market research, analysis, forecasting, and strategic advisory of mobile devices such as 5G smartphones and wearables. With the flexibility of being based in the UK or China, Peng also helps to strengthen the connections between SA and its worldwide clients.
Before joining SA, Peng worked for China Telecom and China Unicom Europe in London, UK, where he managed supply chains and helped international enterprise customers, including handset and consumer electronics manufacturers, internet companies, and financial groups, fulfil their local requirements for advanced technology.
Peng holds an M.Sc. degree in Communications from the Department of Electrical and Electronic Engineering, Imperial College London, and an M.Phil. degree from the University of Sheffield, England. His research outcomes have been published in journals with high impact factors and the articles have been cited widely.
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